How VMR Lines increases their service offerings with xChange

VMR Lines is a NVOCC from Pakistan and uses and supplies containers on xChange to

  • Get back to their customers with a quote in 5 minutes

  • Build up their global network and expand to new markets

  • Avoid going through background checks all the time

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About VMR Lines

More than 15 employees work for VMR Lines from Head Office in Karachi for UAE and Hong Kong registered entities to serve freight forwarders, consignees and shippers from all kinds of industries via their liner services with their own fleet of containers. VMR Lines operates in South East Asia, China, the Middle East, Indian Subcontinent and Europe.

Offering competitive price is one part of their strategies, but superior customer services and issue resolution are equally important. “In case of problems at the POL or POD or situations in which detention charges escalate to huge sums, our job is to solve that problem” Rehan says, “even if that means we have to give a self-discount to loyal customers!”.

VMR Lines was limited as a small NVOCC

“Even if you’re Maersk or CMA CGM, you cannot serve every client in every port of the world”

blankRehan Khan
CEO, VMR Lines

As a small player they have a limited network of partners

“Even if you’re Maersk or CMA CGM, you cannot serve every client in every port of the world”, Rehan says “and as a smaller NVOCC we’re even more limited”. “Our global network of agents, shippers and consignees is great, but our equipment and service are limited to a few ports only. If these people now reach out to us and I have to decline because we do not have containers available in their locations, I lose money and a client,” he explained.

Background checks always take a long time

Usually when he buys containers or organizes a one-way move from such traders where he doesn’t have credit facility it takes his partners days or sometimes even weeks – time that nobody has in an industry where it’s all about being first. Why? Because they always need the payment first.

Gets release reference within 5 minutes

“With xChange we can now just add the ports where we have no or almost none equipment and find mostly traders or leasing companies that can help us out. What surprised me in the beginning was how fast companies provide the release reference on xChange!” Rehan continued.

No more background checks needed

Usually when he buys containers or organizes a one-way move where he doesn’t have credit facility vetting takes his partners days or weeks  – time that nobody has in an industry. “This is where xChange found a great solution!” Rehan continued, “through offering payment handling services and reducing these bilateral bank transfers xChange saves everyone a lot of time – I can almost immediately get back to them with an offer!”

All different kinds of containers

At VMR Lines they, for instance, don’t have reefer containers or very limited special equipment which is sometimes a huge challenge. “But since xChange also covers other container types than 20DCs, 40DCs and 40HCs this is no problem for us anymore”, Rehan said.

How VMR Lines offers more service to their customers

“What surprised me in the beginning was how fast companies provide the release reference on xChange!”

blankRehan Khan
CEO, VMR Lines

“I enjoy working with our partners using the leasing platform xChange – even with our existing partners we ask them to move the business to xChange”

blankRehan Khan, Managing Director & Owner 

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