Icon international container services is an international container trading company based in in Hamburg, Germany with further offices in the USA and China.
Besides container trading, iCON offers a wide range of services including renting, leasing and managing containers as well as transport and storage.
Core focus is on providing customers in Europe and North America with newbuilt containers produced in China.
The challenge: Time-consuming processes to organize one-way moves
“When a customer or lead wants containers in a specific location,
that is not part of the core business we were at risk not making the deal, if we were not able to provide a firm quote within short ” Wulf Aufgebauer (General Manager, iCON Container)
iCONs core business is selling Chinese-built containers in Europe and the United States, but they sometimes struggle with moving containers into locations out of their core scope.
To find out who could move containers into such specific locations, iCON typically reaches out to carriers in their personal network.
If that is not successful they use an E-mail list and ask randomly if someone has supply or demand for what they can offer.
Oftentimes it takes up to several weeks to get in touch with the right company and person in charge … and even more time to negotiate a deal.
But time is crucial for success: Customers are not willing to wait forever!
To increase business, they needed a service that speeds up one-way processes, increases flexibility and puts them in contact with the correct decision maker immediately.
That’s why an email once got Wulf’s attention: Christian Roeloffs, Managing Director at xChange, introduced Container xChange – a platform to supply containers on a one-way basis.