Most of the times, local offices already know the equipment situation of all their major competitors — hence there is no reason to stop aggressive client acquisition on that basis already. However, this does not happen! One of the reasons is that — while it might be more expensive and time-consuming — a company is usually able to fulfil all bookings by providing their own units via empty repositioning or by on-hiring additional lease containers. For the industry as a whole and all the parties involved, this is the least efficient outcome! Clients see delays, one company faces an expensive supply dilemma and the other company has a large number of idle (and hence unproductive) units on its hands and needs to evacuate them at a high cost…