The view that all companies have the same equipment imbalances (surpluses and shortages) due to uneven global trade flows is a very common misperception. Our research and extensive benchmarking show that approximately 1/3 of global imbalances are company-specific and due to differences in client groups and commercial strengths. Focusing on cross-company interchanges and one-ways as an alternative to (company-internal) repositioning strategies, allows to significantly reduce this company-specific block and save up to 25% of all empty moves. Moreover, xChange allows members to also get in touch with companies that have inherently different repositioning needs (e.g., newbuilt container traders ex China).